A website rarely breaks all at once. It piles up. A page added for a promotion that ended. A section built by a vendor who left. A category renamed everywhere except the menu. A plugin added to fix a problem nobody remembers. Each choice made sense at the time. The result is a site that no longer describes your business, and that nobody feels safe changing.
This is the work we're asked for most, and it's where redesigns most often go wrong. It's tempting to treat it as a looks problem, because that's the part everyone can see. A fresh coat of paint makes the site look current for about eighteen months. Every real problem stays right where it was: the same confusing menu, the same proof of your good work buried where nobody finds it, the same editing system nobody can use.
So we start with evidence, not sketches. We list what's actually on the site and what people actually visit. We look at your visitor data to see which paths matter, and which pages only exist because deleting them felt risky. We check where you stand in search. An established site has ranking history, and a careless move can throw it away. That's the single most expensive mistake in a redesign.
Only then does the redesign start, and it starts with structure. What does this site really need to do, in what order, and for whom? Where should your proof sit so the people making the decision actually see it? Once that's settled, design and build follow. The move is planned too: every old web address points to its new home, content is moved with care instead of dumped, and the launch is planned so it doesn't gamble the traffic you already have.
A good redesign isn't measured by how new the site looks. It's measured six months later: your team can still keep it accurate, and people land on the pages you need them to reach.
Who it’s for
Owners and marketing leads of established businesses whose website no longer matches the business, and is quietly costing them trust, clarity, and time.
The problem it solves
Over the years, your site has piled up pages, vendors, and one-off fixes. It's slow, inconsistent, hard to manage, and can't tell your current story. A fresh coat of paint would leave the real problem in place.
How we do it differently
We start with evidence: what's on the site, what people actually use, what could hurt your search rankings, and what the site really needs to do. Moving your content over is planned, not improvised. And the new site is built so someone on your side can keep it in order after launch.
What you get
- A structure that matches how your business works now, not how it worked five years ago
- Every old web address accounted for and redirected, so you never lose search traffic by accident
- The proof that wins customers moved to where they'll actually see it
- From Signature up, a CMS your team can keep in order instead of working around
- Visitor tracking set up before launch, so the first month gives you facts, not guesses
How it works
Reveal
We list your content, review your visitor data, check the technical side and where you stand in search, and talk with the people involved. You get an honest read on what's worth keeping.
Reimagine
A new page structure and content plan, tested against what the site really has to do. The look follows the structure.
Build
Design and code together, plus the moving plan: a map from old web addresses to new ones, moving your content, and a step-by-step launch that protects the traffic you already have.
Refine
After launch, we scan the whole site, check every redirect, watch Google Search Console (Google's free report on how your site shows up in search), and fix what turns up. A move isn't finished on launch day.
What’s usually included
- A review of your site's content, ease of use, and technical health
- Getting to know your team and your customers
- A list of your content and a plan for moving it
- A review of your visitor data and a plan for what to track
- Consistent design building blocks and, from Signature up, a new CMS setup
- Redirects, launch testing, and tracking after launch
What it costs
$5,500Typical starting point
The cost depends on what the first review finds. Sites with a clean structure and only a few pages sit near the starting price. Sites with years of build-up and search traffic to protect sit well above it. That's why the review comes first: so you know the number before you commit.
What moves the number
- How many pages and web addresses exist, and how many are worth keeping
- Whether your current search rankings need protecting during the move
- Whether you're staying on your current platform or moving to a new one
- How much content needs rewriting, not just moving
- Whether connected tools (booking, an online store, a customer database) come along
Proof
Nostos Beach House
From a guest manual to a beach house worth booking.
The old site was a ten-page guide for people who had already booked. It had no story about the house, no photos that did the coastline justice, and no way to book. We built what was missing, and kept the guide the owners had written.
Hospitality · Vacation rental
Questions we get asked
Will a redesign hurt my Google rankings?
It can, and that's the most common way a redesign loses money. It happens when web addresses change without redirects, when pages that were ranking get cut, or when the new site is slower than the old one. Nobody can promise a ranking, because Google isn't ours to control. But those three causes are. Every redesign here includes a full redirect map, a before-and-after scan of the site, and Search Console monitoring after launch. Done properly, your rankings should hold through the move.
Can you keep our existing platform?
Often, yes. We only move you to a new platform when the evidence says to. If your current system can handle the new structure and your team already knows it, moving costs money and gives nothing back. We only recommend a move when the platform is the real problem.
How is this different from a reskin?
A reskin changes how the site looks and leaves the structure alone. It's cheaper and faster, and in most cases a waste, because the structure is usually why the site isn't working. If a reskin really is all you need, we'll tell you during the review instead of selling you a full redesign.
How much of my current content survives?
Less than most people expect, and that's usually the point. We sort every page into keep, rewrite, merge, or remove. Pages nobody visits and nobody links to cost upkeep and give nothing back.
What do you need from us?
Access to your visitor data and your current site's editing system. One person who can make content decisions without a committee. And honest answers early on about what's actually bringing in business. That last one matters more than all the rest.