Most people looking for a website redesign describe the problem by how it looks. The site looks dated. The fonts feel wrong. It seems to belong to another decade. That's usually all true. But it's not why the site is costing you work.
The real reason is that visitors can't tell, in the ten seconds they give you, that you're the right choice. Your offer isn't stated in the words they use. The proof that would win them over is three clicks deep, or missing. The menu follows how your company is organized, not how customers buy. A redesign that fixes the look and leaves all that alone will look fresh for about eighteen months and won't bring in any more business.
So we work the other way round: evidence first, structure second, looks third. It costs the same, and it works.
How to tell a website redesign is overdue
Not every tired-looking site needs replacing. These signs mean the problem runs deeper than looks:
- You hesitate before sending someone the link.
- A stranger can't tell what you sell within ten seconds.
- Your best proof (your work, reviews and credentials) isn't where buyers actually look.
- Adding a page means calling a developer, so pages stop getting added.
- The menu matches your org chart, not how customers buy.
- It's slow or awkward on a phone, which is where most of your visitors are.
- The site describes a company you aren't anymore.
What a website redesign includes
Every redesign starts with an audit. That way the price and the plan come from evidence, not a guess. The audit looks at what's on your site, what people actually visit, where you rank now, and what the site needs to do for your business.
Then the work runs in four phases: Reveal, Reimagine, Build, Refine. We settle the structure before any visual design starts, and we plan the move to the new site carefully instead of making it up as we go.
- A list of every page and a look at your visitor numbers, so nothing valuable gets deleted by accident
- A new page structure built around how you sell
- Copy we write with you, not copy we ask you to hand over
- Art direction, design and build as one process
- A full redirect map (old page addresses sent to the right new ones), a before-and-after scan of the whole site, and Search Console watched after launch
- Accessibility worked toward WCAG 2.2 AA, so more people can use your site, and real speed targets
- Analytics and Search Console set up before launch, not after
Protecting what already works
An established site has built up ranking history. A careless move to a new site can throw it away. It's the most expensive mistake in a redesign, and it's completely avoidable.
Before launch, we account for every page address on your old site and point each one to its closest match on the new one. If a page truly has no match, we make that call on purpose, not by accident. We scan both versions and compare them. After launch, we watch Search Console for errors and fix them while they're still cheap to fix. No one can promise you a ranking, because no one outside Google controls the results. What we can promise is that nothing gets lost through carelessness.
What a website redesign costs
Most redesigns run $5,500 to $15,000+. The price depends on how big your current site is, whether the copy needs rewriting or just moving, whether your search rankings need protecting, and whether the site has to connect to anything: booking, ordering, payments, or a CRM (your customer database). After launch, a care plan from $150 a month keeps the site fast, up to date, backed up and secure, so it doesn't quietly age.
We do the audit first so you know the number before you commit to it. If the audit shows you don't need a redesign, we'll tell you.
Work that shows it
Common questions
How much does a website redesign cost?
Most projects run $5,500 to $15,000+, and the lowest price is $5,500. The price depends on the size of your current site, how much content needs rewriting rather than moving, whether your search rankings need protecting during the move, and whether the site connects to things like booking, ordering or a CRM. We agree on scope and price after the audit, before any building starts. After launch, a care plan from $150 a month keeps the site fast, up to date, backed up and secure. You can cancel it any month. It's never required. A build on the monthly payment plan only needs to stay on our hosting until it's paid off. The site stays yours whether you keep the plan or not.
How long does a website redesign take?
Usually two to six weeks, depending on complexity. What slows a project down is almost never design or coding. It's how quickly content decisions get made. Projects that send copy, images and approvals on time finish at the short end.
Will I lose my Google rankings?
We can't promise rankings. No one outside Google controls them, and a studio that says otherwise is guessing. What we can control is how rankings usually get lost: page addresses changing without redirects, pages that rank well getting cut, and a new site that's slower than the old one. Every redesign includes a full redirect map, a scan of the whole site before and after launch, and Search Console monitoring afterwards, so all three get handled with care.
Can you redesign the site without changing our platform?
Often, yes. We only suggest switching platforms when the evidence says to. If your current CMS (the system you use to edit your site) can handle the new structure and your team already knows how to use it, moving would cost you money for nothing.
Do we need new copy?
Usually some. We sort every page into keep, rewrite, merge or remove. Copy written for the old structure rarely fits the new one. And pages nobody visits cost you upkeep without bringing anything in.
What if we only need a refresh, not a redesign?
Then we'll tell you that. A refresh is cheaper and faster, and sometimes it's the right answer. The audit shows which one you need, and it happens before you commit to anything.