Most people who go looking for a website redesign describe the problem visually. The site looks dated. The typefaces are wrong. It feels like it belongs to a different decade. All of that is usually true, and none of it is the reason the site is costing you work.
The reason is that a visitor cannot tell, in the ten seconds they give you, that you are the obvious choice. The offer is not stated in the words they use. The proof that would convince them is three clicks deep or missing. The navigation reflects how the company is organised rather than how it sells. A redesign that fixes the surface and leaves those intact will look current for about eighteen months and change nothing commercially.
So we do redesigns the other way round: evidence first, structure second, surface third. It costs the same and it works.
How to tell a redesign is actually overdue
Not every tired-looking site needs replacing. These are the signals that the problem is structural rather than cosmetic:
- You hesitate before sending someone the link.
- A stranger cannot say what you sell within ten seconds of landing.
- Your best proof — the work, the reviews, the credentials — is not on the paths buyers actually walk.
- Adding a page requires a developer, so pages stop getting added.
- The navigation matches your org chart rather than how customers buy.
- It is slow or awkward on a phone, which is where most of your traffic is.
- The site describes a company you no longer are.
What a redesign includes here
Every redesign starts with an audit, because the price and the plan should both come from evidence rather than a guess. The audit covers what is on the site, what anyone actually visits, where you currently rank, and what the site has to do commercially.
From there the work runs in four phases — Reveal, Reimagine, Build, Refine — with the structure settled before any visual design begins, and the migration designed rather than improvised.
- Content inventory and analytics review, so nothing valuable gets deleted by accident
- New information architecture built around how you sell
- Content strategy and copy developed with you, not requested from you
- Art direction, interface design and build as one process
- A full redirect map so existing rankings survive the move
- Accessibility to WCAG 2.2 AA and real performance budgets
- Analytics and Search Console in place before launch, not after
Protecting what already works
An established site has ranking history, and a careless migration throws it away. This is the most expensive mistake in a redesign and it is entirely avoidable.
Every URL on the old site is accounted for before launch and redirected to its counterpart. We crawl both versions and compare them. After launch we watch Search Console for coverage errors and fix them while they are still cheap to fix. Rankings hold, and because the new site is faster and better structured, they usually improve.
What it costs
Most redesigns begin at $6,000. What moves the number is the size of the existing site, whether the copy needs rewriting or moving, whether search rankings have to be protected, and whether anything has to integrate — booking, ordering, payments, a CRM.
The audit comes first precisely so that number is knowable before you commit to it. If the audit finds that you do not need a redesign, we will say so.
Work that shows it
Common questions
How much does a website redesign cost?
Most engagements begin at $6,000. The range above that is driven by the size of the existing site, how much content needs rewriting rather than moving, whether existing search rankings have to be protected through the migration, and whether the site integrates with anything like booking, ordering or a CRM. Scope and price are agreed after the audit and before any build starts.
How long does a website redesign take?
Typically eight to fourteen weeks. The limiting factor is almost never design or engineering time — it is how quickly content decisions get made. Projects that supply copy, imagery and approvals on schedule finish at the short end.
Will I lose my Google rankings?
Not if the migration is handled properly. Rankings are lost when URLs change without redirects, when ranking content is cut, or when the new site is slower. Every redesign here includes a complete redirect map, a pre- and post-launch crawl comparison, and Search Console monitoring afterward.
Can you redesign the site without changing our platform?
Often, yes. Re-platforming is a decision made from evidence rather than habit. If your current CMS can carry the new structure and your team already knows how to use it, moving is a cost with no return.
Do we need new copy?
Usually some. The inventory sorts every page into keep, rewrite, merge or retire. Copy written for the old structure rarely fits the new one, and pages nobody visits are a maintenance cost rather than an asset.
What if we only need a refresh, not a redesign?
Then that is what we will tell you. A reskin is cheaper and faster, and occasionally it genuinely is the right answer. The audit is what distinguishes the two, and it happens before you commit to a scope.