In most projects, there's a point where design stops being the hard part. The pages look right and the words are settled. Then someone asks what happens after a customer presses the button. Where does the order go? Who gets told? What does the owner see on Monday morning? How does a price get changed without calling anyone?
That's web development, and it's the half of the work that decides whether a site makes you money. A brochure site can look beautiful and still leave every sale happening by email, spreadsheet and phone call.
We build all of it: what your customers see and the system behind it, in one build that you own. No page builder you'll outgrow, and no pile of plugins that breaks when one of thirty companies stops updating theirs.
What we build
Every project is different, but the work usually falls into a few types:
- Ordering and checkout: carts, pickup and delivery times, deposits, and order records customers can look up.
- Owner tools: the admin screens you actually run your business from, not a database someone has to be trained on.
- Accounts and portals: logins, saved details, order history, documents, anything a customer shouldn't have to email you for.
- Bookings and scheduling: availability that matches what you can really handle, notice periods and lead times, and confirmations that send themselves.
- Connections to your other tools: payments, email and text messages, calendars, accounting, whatever you already use.
- Content you can edit yourself, so adding a page, a product or a price doesn't need a developer (which is usually why it stops happening).
Built to be handed over
A custom build is only worth having if you're free to leave. Once a project is paid for, the code sits in an account you own, the hosting is in your name, and instructions written for the person running the business, not the developer who built it.
That's on purpose. A studio that keeps the keys has clients who can't leave. We'd rather have clients who stay because leaving was easy and they didn't want to.
Fast because we measure it, not because we promise it
Speed is a number, so we treat it like one. We measure pages on the finished version of the site, not on a developer's laptop. When a page is slow, we find out exactly why instead of guessing.
On Sweet Squares, the obvious move was caching the pages (saving ready-made copies so they load faster). The hosting dashboard said otherwise: processor use at one percent, memory at fifteen percent, and 92 of 120 allowed processes in use. The real limit was connections staying open too long, not the amount of work. So the fix was closing those connections. We chose not to add caching, because it would have made the owner's edits slower to show up, just to save a resource nothing was using.
Search and accessibility, built in from the start
Technical SEO and accessibility are part of the build, not a step tacked on at the end, because both cost far less before launch than after. Every build ships with clean page addresses, canonical tags (which tell Google the main version of each page), structured data, an accurate sitemap, and redirects for anything that moved.
We work toward WCAG 2.2 AA accessibility and check it with automated tools and a keyboard, not just a promise in a paragraph. In practice, it's the same work as making a site easy to use on an old phone with a weak signal.
Work that shows it
Sweet Squares
The day comes first, because the kitchen does.
A family dessert business was taking orders through a checkbox form that emailed an inbox, on a site that contradicted itself about deposits and delivery. Now it's a shop where you pick a baking day before you pick a flavor. Every rule on the page comes straight from the setting that enforces it.
Local food · Dessert bakery
Nostos Beach House
From a guest manual to a beach house worth booking.
The old site was a ten-page guide for people who had already booked. It had no story about the house, no photos that did the coastline justice, and no way to book. We built what was missing, and kept the guide the owners had written.
Hospitality · Vacation rental
Common questions
What do you build with?
Next.js and TypeScript, with PostgreSQL when there's data to store. It's a common, well-supported set of tools that plenty of other developers know, so you're never stuck needing us. The interesting decisions should be about your business, not the technology.
Can you work with the site we already have?
Often, yes. If your current site is solid and what's missing is a feature (ordering, a portal, an admin), we can build that alongside what you have instead of replacing it. The audit shows which is cheaper, and it happens before you commit.
Do you do WordPress?
We don't build new sites on it. If you already have one and it's working, we'll tell you so instead of selling you a rebuild. What we won't do is add a fifteenth plugin to a setup that's already the reason the site is slow.
Who owns the code?
You do, once the build is paid for. The code is kept in an account in your name, and the hosting moves to yours too. On a monthly payment plan, the site stays on our hosting until the last payment. Leaving never costs you the work you paid for.
What happens after launch?
Whatever you want. Some clients take the keys and run it themselves, and that's what the handover is for. Others keep us on for changes and monitoring. Neither one is required for the other.